Agency:
Omd
Job Function:
Media
Job Subfunction:
Media Planning and Buying
Job Description:
Responsibilities:
Media Buying: Work closely with, and manage, AV Executives to ensure all media buying functions are executed accurately, including linear as well as direct and programmatic digital buys. Maintain accurate records of live AV campaigns and provide regular updates to management. Monitor pricing and ratings performance actively and report to the team. Be responsible for ensuring audit quality parameters are being met with support from AD to escalate if required.
Media Planning: Collaborate closely with AD and ID to enhance media planning and create innovative solutions for client challenges, supporting any RTB with OM’s Unified Video approach. Plan TV campaigns, alongside radio, BVOD and cinema, producing high-quality, future-facing strategies. Be proactive in learning about developments in market.
Communication with key stakeholders: Ensure communication is clear and regular regarding campaign performance. Deliver effective presentations and maintain strong relationships with media owners. Be active member of co-ordination team.
Work Quality: Maintain high standards in all deliverables, coaching junior team members for consistent quality output.
Checklist
Media Buying:
Work closely with AV Executives to ensure media buying functions are executed accurately across linear TV as well as direct and programmatic digital buys.
Report linear campaign performance to higher management regularly.
Maintain accurate records of all live AV campaigns and provide pre, mid, and post-campaign updates.
Ensure audit quality parameters are being met collectively across each client.
Media Planning:
Collaborate with AD and ID to develop creative media solutions for clients across response to briefs (RTB), with OM’s Unified Video approach.
Plan and buy both linear and digital campaigns (across video and audio), ensuring effective use of planning tools, such as MSO.
Ensure BVOD % are in line with team targets
Understand the Unified Video proposition, and how it meets the needs of your clients



Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.
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